How It Works

From an ad impression to a signed case.

We don't resell databases. Every lead you receive was generated, validated, and delivered inside our owned pipeline — typically in under 60 seconds end-to-end.

1

Campaign launch

Our media team builds paid ad campaigns on Google Search, Performance Max, Meta, and native — targeted to your geos, verticals, and minimum case criteria.

2

Conversion funnel

High-intent searchers land on dedicated injury-specific landing pages with multi-step qualifying forms. No incentive offers. No "win a gift card" funnels.

3

Real-time validation

9-point check runs in <3 seconds: phone (live carrier lookup), email (MX + risk score), IP fingerprint, bot heuristics, dedupe across all buyers, geo match, intent score, profanity, completeness.

4

Routing & delivery

Lead is matched to your spec (vertical, geo, exclusivity tier), pushed to your CRM via API webhook, with email/SMS/CSV fallbacks running in parallel.

Lead Journey · Live
Click on Google Ads campaign
T+0.0s
Landing page form submitted
T+47s
9-point validation passed
T+49s
Matched to your spec & tier
T+50s
Delivered to your CRM
T+52s
The 9-Point Quality Filter

Every lead survives nine checks before you ever see it.

If a lead fails any check, you don't get billed — and you don't get the lead.

Phone validation

Live carrier lookup. Confirms the number is real, active, and a mobile or landline — not a VoIP burner.

Email verification

MX-record check, syntactic validation, disposable-domain detection, and risk scoring against known bad senders.

Bot detection

Form-interaction telemetry — typing cadence, mouse path, time-on-form. Bots and scripted submissions are dropped.

IP & geo match

Submission IP must match the targeted geo. Foreign IPs, datacenter IPs, and known click-fraud ranges are blocked.

Duplicate suppression

Cross-buyer hash check — if this phone, email, or person was already sold (to anyone), we don't sell it again.

Intent scoring

Behavioral score weighing referral source, time on page, depth of form completion, and self-reported urgency.

Spec match

Vertical, sub-vertical, geo, injury severity, fault status, and date-of-incident must all match your purchase spec.

Profanity & junk filter

Free-text fields scanned for nonsense, profanity, and obvious test submissions ("asdf asdf", etc.).

Completeness

All required fields populated and within reasonable ranges. Incomplete leads don't ship.

Delivery

Every major delivery method, out of the box.

API Webhook (recommended)

Real-time HTTPS POST to your endpoint within 1–3 seconds of submission. JSON payload, HMAC-signed, retried on failure. Works with Litify, Clio, Lead Docket, Filevine, CASEpeer, Captorra, HubSpot, Zapier, or your custom intake API.

Email Drop

Formatted lead email to one or many addresses within 5–10 seconds. Includes full payload + links to confirm/return.

SMS Notification

SMS to your intake number with caller info — perfect for after-hours coverage or solo practitioners.

Hourly / Daily CSV

SFTP or email batch drop. Useful for firms with legacy intake systems or manual triage workflows.

Why this works

InjuryLeads.io vs. legacy lead vendors.

CapabilityInjuryLeads.ioLegacy Lead Vendor
Lead sourceFresh paid ads, owned funnelsCo-reg, aged DBs, recycled lists
Delivery speed<60 seconds, APIHours or batched daily
Exclusivity optionYes — enforced at campaign level"Up to 8 buyers"
Validation depth9-point real-time stackBasic regex check
Contract requiredNo — test phase month-to-month12-month minimums common
Return policy72-hour replace, no credit cap5% return cap, 24h window
Geo controlState, DMA, city, radiusState-only
Attribution & reportingLive dashboard + UTM-level dataMonthly PDF report

See the pipeline in action.

Book a 15-minute walkthrough — we'll show you live delivery in your geo and a custom spec for your firm.